The Pelly Family of Upton was connected with West Ham from the late 18th century and had a Coat of Arms.
The original Arms of Pelly are seen in the top left corner, and repeated in the bottom right corner on the left hand side (as we see it) which are "quartered" with arms of the wife. At a later stage, a male descendent has married a woman who has a coat of arms of her own and these are placed on the shield, taking up the whole of the right hand side.
The following is not a strict heraldic description of the arms and, unfortunately, no information is yet available on the metals and colours ("tinctures") used in its blazon. Also, bear in mind that the shield is described from the point of view of the carrier not us, the viewer, thus our left is the bearers' right.
The shield is divided per pale (that is, down the centre) and each half is then quartered. The dexter (right) half has: 1st and 4th quarters a bend dexter engrailed (i.e. diagonal band across the shield from top right to bottom left) charged with three martlets (swallows), between two trefoils (clover leaves); the 2nd quarter, per chevron, between three stags trippant; 3rd quarter, per chevron between three garbs (wheat sheaves). In the centre is an inescutcheon bearing a left hand ("sinister") couped (cut) at the wrist, denoting that he is a baronet of the United Kingdom. This would have been red called gules on a silver (argent) background
The left hand ("sinister") half is divided: 1st and 4th quarters a falcon "belled and jessed" (that is with a bell or bells on its legs and leather thongs attached) with a canton- the small square at top left- charged with a crab; 3rd and 4th quarters per chevron, in chief two fleurs-de-lis, in base a crab. This small canton may be a mark of difference added by the heralds for some special purpose or because the daughter was other than first in line in inheritance.
Crest: an elephant head issuant from a vallery crown, one of two types of coronet used for person of undistinguished birth.
Motto: Deo Ducente Nil Nocet "When God leads, nothing can harm."
The elephant head - which is an Indian elephant - and the motto make reference to the Pelly family association with the East India Company.